IDEAS. EXPERIENCE. PRACTICAL ADVICE.
Practical insights on websites, applications, AI and digital business.
Choose an enquiry-led catalogue when orders need conversation, availability checks or custom pricing. A full online store becomes more useful when customers can select a defined product, see the complete terms and pay through a reliable order process. The right choice depends on how your business actually fulfils orders.
Read article ↗: Should I use a WhatsApp catalogue or a full online store?
An automation needs a failure plan because services, credentials and inputs change. Design for partial completion as well as success. Otherwise the business may be unsure whether an action happened once, twice or not at all.
Read article ↗: What happens when an automation fails halfway through?
Consider moving beyond a spreadsheet when shared access, permissions or manual work creates persistent problems. A spreadsheet remains useful for many tasks. Build an application for a specific operational need, not because spreadsheets seem unprofessional.
Read article ↗: When should I replace a spreadsheet with a business application?
The first version of a business app should complete a valuable task reliably for a defined user. It is not the full wishlist with decorative features removed. Scope the workflow, essential controls and evidence that will show whether it works.
Read article ↗: What should go into the first version of my business app?
A web app may be enough when customers need a service they can open through a link across common devices. A native app may fit requirements that depend on particular device capabilities or distribution needs. Start with the audience and task.
Read article ↗: Does my business need a native mobile app or a web app?
Use no-code tools when their workflow, access model and integrations fit a problem well enough to maintain. Consider custom development when important requirements fall outside those boundaries or adaptations become harder to manage than a purpose-built solution.
Read article ↗: Should I use no-code tools or build a custom business application?
Keep human approval for actions that create commitments, expose sensitive information or are difficult to reverse. An AI system’s ability to call a tool does not establish that it should use every function without review.
Read article ↗: Which AI agent actions should still need human approval?
Before adding business information to an AI tool, identify what it may receive and why. Similar interfaces can have different access controls, retention and service arrangements. Review the current terms and settings for the actual intended use.
Read article ↗: What business information should I keep out of an AI tool?
A chatbot can retrieve information from approved business documents and use it when answering. That can make responses more grounded, but it does not guarantee correctness or remove the need to manage access, updates and uncertainty.
Read article ↗: Can a chatbot answer questions using my business documents?