IDEAS. EXPERIENCE. PRACTICAL ADVICE.
Practical insights on websites, applications, AI and digital business.
A launch review of my personal website showed why a page opening successfully is not enough to make it ready for search. Public content needed its crawl and indexing instructions checked, while private project areas needed to remain excluded and protected.
Read article ↗: Launch case study: making my public website ready to be crawled
My contact page originally prepared a message for visitors to send through WhatsApp or their email application. That made the handoff explicit, but it added a step after completing the form. The upgrade replaced that workflow with direct server-side submission and an acknowledgement.
Read article ↗: Case study: replacing my message-preparation form with direct enquiries
The Oracle AI Dictionary demonstrates a useful distinction between an interactive tool and a reference page. The app lets people explore terms, while dedicated pages give definitions a stable address that can be linked, shared and read as ordinary content.
Read article ↗: AI Dictionary case study: giving useful definitions their own pages
A community’s Start Here page should reduce uncertainty for a new member. It needs to explain the purpose of the space, point to useful starting discussions and make the first contribution feel manageable. A decorative welcome message alone does not complete that job.
Read article ↗: Community case study: making a Start Here page useful to a new member
My website uses static service pages alongside a WordPress blog. That arrangement creates more than one place where navigation can be stored. A review found that clean service addresses and older .html links needed to be brought into agreement.
Read article ↗: Website case study: bringing blog links and service URLs into agreement“I need a website” is a good opening to a conversation. It is not yet a brief. Before discussing colours or page animations, decide what the website should help a visitor do and what your business needs to manage after launch. 1. Choose the main action Should visitors request a quote, book a conversation, buy […]
Read article ↗: Before you pay for a business website, decide these six things