IDEAS. EXPERIENCE. PRACTICAL ADVICE.
Practical insights on websites, applications, AI and digital business.
A small business website needs enough information to help a suitable customer understand the offer and take the next step. There is no universal page count. Build the structure around real questions rather than filling a menu with pages that repeat the same introduction.
Read article ↗: Which pages does a small business website actually need?A business may ask for a website when it actually needs a system for customers or staff to use. The names overlap, so begin with the work rather than the label. When a business website may be enough If visitors mainly need to learn about your services, read information and contact you, a well-structured website […]
Read article ↗: Do you need a website or a web application? Start with the workflow.“I need a website” is a good opening to a conversation. It is not yet a brief. Before discussing colours or page animations, decide what the website should help a visitor do and what your business needs to manage after launch. 1. Choose the main action Should visitors request a quote, book a conversation, buy […]
Read article ↗: Before you pay for a business website, decide these six things